Musicians and Music Creators – Brands Want To Collaborate With You. And @TheMusicDA Has The Key

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The music industry has changed significantly over the last decade or two. Technology has made the media accessible to artists at all levels, making the music industry extremely competitive. As a result, making good music alone is no longer enough for artists to sustain their careers. Artists have to find new ways to earn supplemental [...]

Music has always had the power to connect with people on a deep and emotional level. As a result, consumer brands have always looked for opportunities to leverage music-inspired experiences to reach, engage and build long lasting bonds with consumers. On the other hand, artists welcomed partnership overtures from consumer brands for reasons traditionally centered around the immediate cash incentive. Such brand partnerships have assumed many different manifestations and evolved quite a bit. Artists endorsing products on television is no longer the pinnacle of brands leveraging the power of music

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