Music Licensing Can Build Your Audience And Make You Money
Lucas Hass on November 14, 2017
Earning money is hard as an up-and-coming artist. Getting your music out there using music licensing can gain you income and a fan base.
Music licensing is a great way for songwriters and artists to gain exposure and earn money for their songs. Licensing is the permitted use of copyrighted music in exchange a flat fee or negotiated rate. Songwriters and artists seek to have their music placed in movies, TV shows and commercials not only to make money, but also to gain more of an audience. In order to use music from artists, Music supervisors, record labels and advertising agencies must purchase a license from them to use their songs in a particular projects. There are many types of licensing options available, but the most common for songwriters are sync licenses.
Since many undiscovered artists have a very hard time building a fanbase, licensing their music can help spread their songs to a very wide audience. Think about all the songs that gained huge popularity after being featured on shows like Grey’s Anatomy or The O.C. Songwriters can pitch their slower songs to music supervisors that typically be a single or on the Top 40 charts and use them in an emotional or intimate scene. All sorts of genres are used in TV commercials or movies, which allows different types of songwriters to succeed with licensing their music
For up-and-coming songwriters and artists money can be hard to come by. Music licensing can bring in anywhere from $500 to several thousand dollars per license, and many times can include sync license fees (essentially royalties per use). Music licensing income has great benefits for songwriters and artists. Their music can earn constant money and is typically non-exclusive so it can be shopped around to as many outlets as possible, earning as much money as possible.
Some of the top music placement agencies are TAXI, Indaba, Music X-Ray. These websites post “opportunities” that are created by professionals that seek music and songwriters can submit their tracks and hopefully land a placement. There is usually a membership fee or per submission fee involved with these services. Songwriters can also reach out to music supervisors, commercial producers, publishers and ad agencies directly to seek a placement in the next big hit show.
Look out for exclusive license agreements, submission fees and try to match opportunity descriptions as best as possible to have the best chance hearing your work in a hit movie or on prime time TV.
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