Whilst opportunities abound for music and consumer brand partnerships, careful planning and an adequate infrastructure to support such relationships and business opportunities is fundamental to attaining more successful partnerships. Without such, misunderstanding and frustration on both sides often leads to an inability for the bigger commercial benefits of fan and consumer integration to be missed. Through our Music Partnership program, we’ll help you formulate your music strategy – how can your brand in particular effectively harness the power of music to grow your brand. That strategy may include developing your brand music/sonic identity, artist alignment and collaboration/partnership, sponsored projects, in-context advertising, media integration such lyrics and/or music videos, music events such as festivals, tours; music activation activities.

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