Useful Music Strategy Tips For International Artists Coming To America
Kristen Catalano on January 02, 2018
Moving from an international artist to the US can be a tough thing to do. With the right music strategy you'll be able to achieve your US music dreams.
The United States music market is one of the biggest, if not the biggest, music market around the world. It can be tempting for an international artist to leave their home and attempt to make a name for themselves in the US music market. Although it may seem like you need a specific music strategy as well as a huge record deal and international marketing team it is possible with any of these for an artist to develop a following outside of their home country.
Although it is hard for any new musician to establish their name in such a large industry and grow a fan base it can be especially difficult for international artists who may not even know anyone in the US. There may not be a specific music strategy that international artists should follow in order to break into the US music industry there are a few key things that may help them establish themselves faster than others.
Making their presence known is one of the most important things to do right away because as an international musician most people probably have never even heard of you or your music so it’s best to get your music out there any way possible. Play venues and clubs where young crowds frequent because younger crowds are more open to new music and musicians and they will be the majority of your fan base, at least in the beginning.
Another important thing to do is to see what is popular in the US right now and try to use that to your advantage but also stand out from the crowd. As an international artist you have been exposed to sounds and environments that Americans have not. Use your differences and individuality as a tool to rock the music scene and shine apart from the rest of the artists.
The last thing that international artists in the US should include in their music strategy is to utilize social media to its full potential. Through social media you can meet and connect with people all over the world so why not try reaching out to some people from the US before you even make your way here? Social media and the internet are powerful things and can help jumpstart your career so be sure to use them to their full potential.
For example, K-Pop has done well abroad for years. However, groups like BTS are now really starting to take over the US music industry. They have been able to make this transition due to the success they have seen internationally, but also due to their social media presence. This has allowed them to target US followers and gotten them to play US music award shows. With groups like BTS making their way to American airwaves, they are also paving the way for other international artists to come here too.
Granted there may not be an exact music strategy for international artists there are many steps that one can take to make the transition into the US music industry easier.
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